If a picture is worth a thousand words, than a “selfie”can be worth millions – at least that’s the plan.
In a previous newsletter, I wrote a piece about the power of pictures. In that story, I mentioned that “no one ever started a revolution with graphs on a PowerPoint. Instead, revolutions start with pictures and stories.”
As an example, I suggested that when people give money to a cause (e.g. to reduce homelessness among children), it’s not the total number of homeless children that tips the scales. Rather, it’s the picture and story of one homeless child that spurs people to action.
With the growth and pervasiveness of social media, the power of the picture has exploded. Instagram, Snapchat, Pinterest, Twitter, Facebook – all reflect a basic desire to connect with one another not only socially, but also visually.
Which brings us to a new project that Denny Civic Solutions, working with the always-outstanding folks at Blender Advertising, has helped develop for a client. It’s a “selfie”campaign called#IWantToWork.
The pictures above and hundreds of others like them tell the story quickly, passionately, and compellingly. It’s simple – young adults with disabilities want to work, just like everyone else. The photos also shows that these young adults are ready, willing, and able to serve as members of a work team – all they need is the chance.
The ultimate goal of the #IWantToWork campaign, spearheaded by our client the Campaign for What Works, is to convince state policy makers and elected officials to fully fund the Office of Vocational Rehabilitation so that teenagers with disabilities can get real, meaningful paid work – via internships, summer, or afterschool jobs – so that when they finish their education at age 21 they can capitalize on it to get a job. As it stands, far too many of our young adults with disabilities are forced to either “graduate to the couch” or work at menial jobs that don’t challenge them or utilize their full range of skills.
So as hundreds of young adults with disabilities run their own “selfie”campaign over the next several months, taking the #IWantToWork message to the masses, I urge you to remember what I wrote in that previous newsletter:
“It all boils down to this: when developing a civic campaign, remember that it’s not always data and facts that carry the most weight. Instead, remember to lead with pictures and real human stories, because they truly can be worth a thousand, or even ten thousand, words.”